I started listening to The Black Keys just last year and I have to say…I am addicted! They are an amazing rock duo from Akron, Ohio and formed in 2001. The group consists of Dan Auerbach (guitar and vocals) and Patrick Carney (Drums). They began as an independent act after the duo dropped out of college and they eventually emerged amoung a range of popular rock revival artists in the 2000s. In 2011, they had sold over 2 million albums in the United States! They have a lot albums released since 2002 and their Debut album was “The Big Come Up”…which was recorded in Carney’s basement! The groups commercial break though came in 2010 with their album “Brothers”…which is an AMAZING album! so get on Spotify or YouTube and give it a listen if you haven’t already! Their most recent album is “El Camino”…which is also an amazing album! from this album, they are going to undertake their very first arena concert tour. The first of their career!
So, you may be wondering why I am talking about The Black Keys…well, I was recently looking at their website and came across a lot of their posters from various different gigs they have done throughout America and they are amazing!
and there are LOADS more! amazing artwork AND an amazing band!
On Thursday afternoon, I had a workshop for my 21st Century Design module that was based on subculture. Subculture is a distinct social group within a wider social culture that has a distinct behaviour etc. For example, a group of “punk rockers” within a larger social culture. There is a few things that make these groups stand out with the wider social culture and they are:
- Aesthetics – distinctive style, for example, with the “punk rockers” it could be leather, spikes on clothing/accessories/band t-shirts etc.
- Commitment – committed to a thing that happens in everyday life.
- Distinctiveness – members that not only have similar styles but similar tastes, ideas, values and beliefs (a truly committed group!)
I also learned about Style Tribes! Style tribes are people who are grouped together based on their style. You may be wondering what these Style Tribes could be? well…here is a selection of different style tribes!:
- New Romantics
- Steam punk
- Death rocker
- Cyber Goth
- Pin Ups
and many many more! it’s really based on the styles of groups of people so there could be hundreds of different styles out there! Here is a few photographs of a few of the Style tribes from the above list! :
So that was a few examples of some of my above mentioned style tribes.
So the task for this workshop was to creat our own or dream style tribe for our particular product. As I am a Textile Design student, I have a few possibilities for a product as I could design for fashion, interior etc. From thinking in a more fashion based perspective, I started to think about a possible style tribe that I could imagine my own product being sold to. I thought about different things when scanned some current magazines and decided that I would like to create a much more casual but edgy collection so I think my target audience would be late teens – to early 20s. This is a very rough draft from the workshop!
When I was looking through some magazines, I was looking for something casual but edgy! I then started to think about the “surfer look”. Well, the reason for this, I watch a very well-known TV show called 90210..it’s awesome! but there is a character called Ivy and she is what you call a surfer girl. From watching this show, I found that I really liked her style because it was so laid back, casual “thrown on” look. Also, she styled it up with different accessories as well so I think that my dream style tribe would be the “surfer girl”!
That’s just some examples from the “Ivy” character in 90210! I think that this actress has great style both on the show and off and I find her style really cool and interesting! definitely a style that I could see myself wearing. I think I do wear some of this style…I think. I’m very much a fan of denim shorts and have a fair few!…some in some different colours aswell!. I think the that this look also has a sort of indie/slight light punk style to it and I think that could be the edge in the look that I would like to go for when designing a product.
So that was just a little insight to my thoughts on my ideal style tribe! hope you like this look as much as I do. Depending on my product however, my ideal audience will probably have a range of age groups so i’ll just have to see what happens!
Hope you enjoyed!