Think BIG!

Change By Design

Today I had a lecture and one of the guest speakers was Mike Press, a professor of Design Policy and Associate Head of Design at Duncan of Jordanstone College of Art and Design,Dundee.

I found this lecture very interesting as he was telling us that it’s not all about the look of a design but it’s the purpose it has in the world around us. It’s about the experience between the user and product and how it benefits and suits them. Which, I think, is a great way to look at a design when you are still in the process of designing it. It helps give you a goal for the end and lets you know if the product would work in the world! he taught us that a design could go out in the world and not receive any success (which could happen at some point in every designers career) but that you should always try! because, if you don’t try, how will you know if you can succeed or not?

There was a video clip shown in this lecture today about the Jeweller Vidar Hertov from Konstfack,Stockholm. He made a video where he had two Mini Coopers (one he was driving) and one that was parked by the road side. In the video, you see him approach the grey/silver Mini Copper and take out some tools and basically made a bashed circle shape on the door with a hammer. He then took an electric hand saw (I think?) and cut a shape around the actual door handle and around the circle he made. He then took out the piece of the car door and headed to the other Mini Cooper and drove away. He repeated this with another two Mini Coopers, one red and one blue. This was for a part of his studies. Bit weird I must say and for all you car lovers, possibly quite crazy! but I think it showed that you need to be brave and really believe in your work and really get it out there. It showed that you could do anything as well as your chosen skills for example, Hertov is a jeweller and he created this video piece for his studies. So overall, I think the message was about being more daring and just going for it! Also, to always think BIG! never be too ambitious and just go for it. This lecture has really inspired me and gave me more confidence in the way I set about my work and I feel that it will benefit my studies at Duncan of Jordanstone College of Art and Design.

“If you don’t ask, you don’t get” as they say!

Couldn’t get the video here sadly but here is a link to his site. It’s the 8th video in including the first highlighted one. Vidar Hertov


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